Samsung Galaxy Unpacked 2027: Foldables, Price Hikes, and The New Z Fold Lineup

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Samsung isn’t holding back. Or at least, the rumors aren’t. The tech giant is setting up shop in London for its Galaxy Unpacked event this July, and the chatter is deafening. We are expecting a massive dump of hardware. Five new devices minimum. It’s the standard summer shuffle, but the stakes feel higher. Why? Because memory chips are getting expensive. And because Apple might finally be poking around the foldable space.

If you are wondering which Samsung Galaxy Unpacked devices will launch in July 2026, the list is already leaking from both ends.

When is the next Samsung Galaxy Unpacked event?

Mark your calendars. Samsung Galaxy Unpacked 202 July 22. The livestream starts at 9 a.m. EDT. Pre-orders usually open the moment the keynote ends, so if you have credit ready, keep your fingers twitchy.

Mashable will be on the ground in London. We’ll have a live blog running all day. Check it when the show starts.

Three new foldables: Z Flip 8, Z Fold Wide, and Z Fold Ultra

This is the messy part. Samsung is confusing its own naming convention, it seems. We are expecting three new phones to walk that stage:

  • Samsung Galaxy Z Flip 8
  • Samsung Galaxy Z Fold 8 (often called the “Z Fold Wide”)
  • Samsung Galaxy Z Fold 8 Ultra

It doesn’t make intuitive sense. You’d expect the “Ultra” to be the new flag, but reports say the standard Z Fold 8 is a brand new form factor this year. It’s a wider foldable, distinct from last year’s model. The actual successor to the current Z Fold 7 gets bumped up to “Ultra.” Confused already. Good.

Why will the Z Flip 8 and Z Fold be more expensive in 2026?

Here is the bad news for your wallet: prices are going up.

We’re talking a $100 hike across the board. Motorola already did it. Samsung probably has to. The global memory chip crisis isn’t over, and RAM doesn’t come cheap right now. It affects laptops, consoles, phones. Everyone feels it.

Here is the leaked pricing breakdown, according to outlets like SEDaily and PhoneArena:

  • Z Fold 8 Ultra: $2,099 starting price ($100 more than the Fold 7).
  • Z Fold 8 Wide: $1,899 starting price.
  • Z Flip 8: $1,199 starting price ($10 more than last year’s Flip).

Don’t argue with market forces. “RAMageddon” is a real term, apparently.

Is the Z Fold 8 Wide a response to Apple?

Possibly.

Rumors say the Z Fold 8 comes with a 5.4-inch cover display and a 7.3-inch inner screen. Aspect ratio 4:3. Book-style. It mirrors the leaks about a hypothetical Apple foldable iPhone. This looks like Samsung throwing a preemptive strike. They know Apple is coming. They’re building a third device specifically to compete with whatever iPhone Ultra Fold rumor is circling.

The specs look solid enough for the base tier:
* Snapdragon 8 Elite 5 for Galaxy chip.
* 12GB RAM.
* 50MP dual rear cameras + 10MP front camera.
* 7.6-inch main screen (some reports vary here).

It’s safe. It’s competent. It’s a direct shot across the bow to Cupertino.

What specs does the Galaxy Z Fold Ultra get?

This is the real successor to your current fold. And it’s going to be better, mostly.

The Z Fold Ultra is expected to carry a stronger camera system. We’re looking at a 200MP primary sensor. That’s a jump from last year. The inner display should also have a less visible crease, thanks to a new “Flex Titanium” structure. Samsung is using a titanium-alloy film to stiffen the flexible glass, which should smooth things out.

The rest of the stack looks familiar, if expensive:
* Snapdragon 8 Elite 8 for Galaxy.
* 12GB or optional 16GB of RAM.
* Storage tiers at 256, 512, or 1000 GB.
* An 8-inch inner screen. A massive 6.5-inch cover display.
* Camera setup: 200MP + 50MP ultra wide + 12MP tele lens.

Lighter, too. Samsung managed to shed some grams compared to the Fold 7. That matters when you’re folding it into a pocket all day.

Will the Galaxy Z Flip get an Exynos chip?

Maybe. The rumor mill is arguing about the CPU.

For a long time, we expected another Snapdragon. But a recent leak from WinFuture claims the Z Flip will run on the Samsung Exynos 2400 processor. It would be a return to local silicon for the compact model, at least on paper. Other leaks still suggest Snapdragon. Let’s see what they say in July.

Regardless of the chip, the Flip looks largely unchanged aesthetically. It’s getting a better processor (hopefully), a better hinge, and the same basic shape.

Specs:
* 12 GB RAM.
* 6.8″ inner, 3.1″ cover screen.
* 256 or 512 GB storage options.
* Camera array remains at 50 MP + 12 MP UW.

It’s familiar. Safe. Predictable.

Which Galaxy Watches should I expect?

Don’t look for a new Classic line this year. Samsung seems to be ignoring the “Classic” nomenclature. Instead, they are likely pushing two distinct tiers:

  • Samsung Galaxy Watch 6
  • Samsung Watch 2

Incremental upgrades, as usual. Better health sensors, slightly refined cases, and some AI polish inside the Health app. The Watch 2 Ultra gets some specific cosmetic love: thinner bezels, physical button updates, and a return of analog numerals on the face for those who like looking like they’ve always used smartwatches.

The main draw is AI-driven health insights. Samsung is all-in on software health layers. Expect more data, more interpretation. Less new hardware metal, more algorithm magic.

Could we finally get Galaxy Smart Glasses?

Maybe. Yes, finally.

Samsung’s long-teased smart glasses could debut now. Probably called “Galaxy Glasses.” They won’t do augmented reality overlays on the lens, no. Think less Ready Player One, more Meta’s Orion competitor but simpler.

The specs would work like the Ray-Ban Metas, likely with built-in cameras, a speaker for audio, and Google’s Gemini AI acting as a visual assistant. Point it at a menu or a landmark, ask a question, get an answer. It’s voice-controlled context awareness. No heads-up displays.

The partnership is reportedly with Warby Parker and Gentle Monster for design. We know Samsung is collaborating. Whether the product arrives in London remains to be seen, but it is expected to come in 2025 or very late in the year.

If it’s not on the stage, look for an announcement. Or at least a teaser. The hardware is finally maturing for mass production.

What’s the bottom line on Galaxy Unpacked July?

Samsung is launching three new folding phones, two smartwatches, and possibly glasses. The phones cost more. The memory crisis hits everyone.

The Z Flip 8 gets an updated processor (maybe Exynos?) and slightly less crease visibility. The new Z Fold lineup splits into a Wide option to battle Apple, and an Ultra option with 200 MP cameras to keep current users upgrading. The Galaxy Watches get an AI health makeover, and we finally move closer to practical smart eyewear.

Prices are high. The landscape is crowded. But Samsung is pushing out volume.

Keep an eye on July 22 for the real details. We’ll be live from London with full updates as the show happens. Don’t sleep through the keynote, especially when the ultra prices hit the screen.