Apple’s AirPods 4 are currently available for just $79.99 during Black Friday sales, marking the lowest price ever recorded for the popular wireless earbuds. However, surprisingly, this deal is not available on Amazon.
Price War Among Retailers
Best Buy, Target, and Walmart are leading the charge with these discounted AirPods, undercutting the usual market price by a significant margin. Typically, Amazon quickly matches competitor pricing, making its current absence from this deal unusual. The question is whether Amazon will respond to this competitive pressure.
Why This Matters
This price drop is notable because it defies expectations given broader economic trends. While inflation and potential tariffs have historically pushed tech prices upward, the current Black Friday deals suggest retailers are aggressively competing for market share. The fact that Amazon isn’t immediately matching these prices is a rare deviation from its usual pricing strategy. This could indicate a deliberate effort by other retailers to gain an edge during the peak shopping season.
Where to Find the Deal
Currently, shoppers can find AirPods 4 for under $80 at Best Buy, Target, and Walmart. To track further price drops and updates on Black Friday AirPods deals, refer to dedicated shopping guides like those published by Mashable.
This aggressive pricing demonstrates how competitive the Black Friday landscape has become, forcing retailers to offer steeper discounts than usual to attract consumers. The absence of Amazon from this specific deal raises questions about its strategy this holiday season.
