Mashable’s annual Readers’ Choice Awards have concluded, and the results are in: Dyson and iRobot are the top vacuum brands favored by our audience. The survey assessed satisfaction across key areas like reliability, ease of use, and cleaning performance, providing a clear picture of consumer preferences in the smart home tech space.
Brand Performance Overview
Dyson and iRobot emerged as the clear frontrunners, with Dyson narrowly edging out iRobot in overall satisfaction (7.6 out of 10 versus 7.4). Both brands consistently scored high, indicating strong consumer trust and satisfaction. The results confirm these brands as industry leaders in the automated cleaning sector.
Reliability and User Experience
iRobot’s Roomba demonstrated superior reliability (7.7/10) and ease of use (7.9/10) compared to Dyson (6.1/10 and 5.9/10, respectively). This suggests that Roomba models are perceived as more dependable and user-friendly, particularly among those seeking simple, low-maintenance cleaning solutions. One respondent highlighted this advantage: “It’s an easy-to-use, simple feature…desirable for a lot of people like me because it’s easier to use than complicated systems.”
Cleaning Efficiency
While iRobot excelled in reliability, the survey revealed a strong preference for its cleaning efficiency. One respondent with a Roomba stated, “It vacuums well and I prefer it to using a traditional vacuum.” Another long-time Roomba user shared, “I have had the Roomba for more than five years, couldn’t be happier…has never needed repairs. I am very satisfied.”
Recommendation Likelihood
Despite varying preferences in specific categories, the overall likelihood to recommend both brands was remarkably similar: Dyson scored 7.3, while iRobot received 7.2. This suggests that both brands enjoy a high degree of consumer loyalty and positive word-of-mouth.
Expert Perspective
According to our in-house vacuum expert, both Dyson and iRobot represent solid investments for consumers seeking effective cleaning solutions. The choice between the two may depend on individual needs and preferences.
Conclusion:
The Mashable Readers’ Choice Awards 2025 confirm that Dyson and iRobot continue to dominate the vacuum market, with consumers valuing both brands for their reliability, ease of use, and cleaning performance. The survey results provide valuable insight into consumer preferences, reinforcing the position of these brands as industry leaders
