Google is doubling down on its AI strategy by injecting cutting-edge technology into Google Finance, aiming to give traders a competitive edge. The company announced a suite of new features, including an advanced AI search tool called Deep Search and integration with prediction markets.
The star of the show is Deep Search, powered by Google’s sophisticated Gemini AI models. This feature elevates the existing AI chatbot within Google Finance, enabling users to delve deeper into financial data and pose more complex queries. Instead of getting basic summaries, users can now receive comprehensive, thoroughly researched answers complete with cited sources—all delivered in just minutes. To further enhance transparency, Deep Search will even outline its reasoning process, allowing users to follow the AI’s thought path.
“Deep Search uses Google’s advanced Gemini AI models and can produce a fully cited, comprehensive response in just a few minutes,” explained Robert Dunnette, director of product management for Google Search. “It will also display a research plan so you can follow along and better understand the AI’s reasoning.”
Initially launching in the US within the next few weeks, Deep Search will be available through an early access program on Google Labs for eager users who can’t wait. While there will be usage limitations (likely tiered based on subscription levels like Google AI Pro or Ultra), specifics haven’t been disclosed yet.
Beyond Deep Search, Google Finance is adding a practical layer of real-world market insight with integrated prediction market data from Kalshi and Polymarket. Users can tap into the collective intelligence of these platforms directly through Google Finance’s search bar by asking about upcoming events like GDP growth. The feature will display current market probabilities and how they’ve shifted over time, allowing users to gauge market sentiment and potential future trends.
Adding another layer to its finance-focused updates, Google recently launched an “earnings” tab within the app, simplifying access to crucial earnings call information for investors and traders.
These upgrades come on the heels of Google Finance’s AI revamp earlier this year, which introduced a conversational AI assistant to help users navigate financial data more intuitively. This week also marks the expansion of the AI-powered Google Finance into India, offering both English and Hindi language support. While Indian users won’t immediately have access to Deep Search or prediction markets, it signals Google’s global ambition to make its finance tool a central hub for investors worldwide.
The combined effect of these updates positions Google Finance as a powerful competitor in the rapidly evolving world of finance technology. By seamlessly blending cutting-edge AI with real-time market data and intuitive design, Google aims to empower users with more informed decision-making capabilities than ever before.
